Adewumi Ademiju
In an attempt to sensitize consumers more on their choices, rights and consumerism, a technology, sales and marketing solutions company, BrandXchange is hosting another Consumer value awards to achieve a vibrant consumer-centric market which will not only ensures fair practices and quality products but also drives innovation and competition.
Akonte Ekine
Chief Brand Xchange,
Convener Consumer value awards 2023
BrandXchange in a press release on Thursday signed by the
Planning and Event Director, Oluwadamilola Jimoh which was made available to Newshereandthere described the
Consumers Value Awards as a powerful vehicle for raising awareness about consumer rights and consumerism in the country.
“This year’s event theme, the “Consumer Satisfaction Index”, promises to deepen the dialogue on the significance of consumer feedback and advocacy in shaping the marketplace.
“The consumer Value Awards, hosted by BrandXchange for the second time, are designed to recognize and celebrate brands that prioritize consumer satisfaction and uphold ethical business practices.
“Unlike traditional awards, the winners of these awards are determined not by an expert panel but by the consumers themselves.
“Through a voting mechanism, consumers have the opportunity to voice their preferences, share their experiences, and ultimately shape the marketplace.”
The objectives of the Consumer Value Awards according to the statement are:
– “Promoting Consumers Empowerment: The Consumer Value Awards serve as a platform that empowers consumers to voice their opinions and exert their influence in the market.
By voting for their preferred brands, consumers can directly impact which businesses thrive and which ones need improvement. This level of engagement fosters a sense of empowerment among consumers, making them more informed and discerning shoppers.
– “Encouraging Ethical Business Practices: The awards put a spotlight on companies that prioritize consumers satisfaction.
Brands competing for these accolades recognize the importance of maintaining high ethical standards and delivering quality products and services.
This competitive spirit encourages business to continually improve, innovate, and align their practices with the value and preferences of their customers.
– “Raising Awareness for Consumer Rights: Consumer rights encompass a wide range of issues, from fair pricing and product safety to data privacy and accurate advertising.
The consumer Value Awards draw attention to these rights and highlight the need for businesses to respect and protect them. As consumers become more aware of their rights, they are more likely to hold companies accountable for any infringements.
– “Fostering Healthy Competition: Healthy competition is the cornerstone of a thriving market. By rewarding brands that excel in consumers satisfaction, the awards create a competitive environment that motivates businesses to constantly improve their offerings. This, in turn, benefits consumers by providing them with better choices and improved services.
-“Driving Innovation: Brands that consistently win Consumer Value Awards often innovate and adapt to changing consumer preferences more effectively. They invest in research and development, adopt sustainable practices, and incorporate feedback from their customers. This innovation benefits not only consumers but also the broader society and environment”
BrandXchange added that the theme for this year’s Consumer Value Awards, the “Consumer Satisfaction Index”, underscores the importance of gauging consumers happiness and contentment. “It places a significant emphasis on feedback, reviews and ratings that consumers provide to brands.
“By elevating the conversation around consumers satisfaction, the awards encourage businesses to actively seek and act upon customer feedback to improve their offerings continuously.
“The Consumer Value Awards, with their focus on consumer satisfaction and the broader theme of the Consumer Satisfaction Index, offer a powerful vehicle to raise awareness for consumer rights and consumerism in the country. By allowing consumers to have a direct say in which brands are recognized and rewarded, these awards promote empowerment, ethical business practices and a deeper understanding of consumer rights. In doing so, they contribute to the creation of a more informed, engaged, and consumer-centric marketplace that benefits everyone involved.”
BrandXchange added that the dedication to hosting these awards serves as a testament to it’s commitment to consumer advocacy and a fair, competitive market.