I weep for Nigerian tourism, a sector that has long endured the consequences of misunderstanding. It is disheartening to see that, in this modern age, those in a position to shape the industry’s growth still fail to recognize that tourism is a multi-sectoral endeavor. Instead, they cling to the outdated belief that tourism is synonymous with culture.
This archaic mindset has stunted the progress of tourism in Nigeria. How many people purchase tickets to Paris purely for its cultural attractions? How many travel to The Gambia or the United States or Japan solely for cultural experiences? The truth is that culture is just one aspect of a much larger equation.
The reality is that there are 63 distinct types of tourism, including MICE (Meetings, Incentives, Conferences, and Exhibitions) and geo-tourism, which attract far more visitors than culture alone ever could. Tourism encompasses a vast range of experiences and opportunities.
While culture is a mono-product, tourism as a whole is multi-faceted and expansive. Confusing a diverse and dynamic sector with a singular focus is not just a misunderstanding; it’s a significant misstep.
Reducing tourism to a mere department is not only a tragedy for the sector but a disservice to Nigeria as a whole. Underestimating tourism by relegating it to the realm of culture represents a national economic setback. We must broaden our understanding of tourism and acknowledge its true potential for the prosperity of our economy and future.